Resume
Storyteller and Producer - Employee Engagement - Crisis Communications
July 2022 - October 2022
Atria Wealth Solutions, Vice President of Corporate Communications
Supported the rollout of communications strategies to deliver Atria’s content to relevant targets through a multi-channel approach, including earned media, social media, owned digital properties, and internal communications. Partnered with corporate, commercial, and functional leaders across the organization to provide perspective, and guidance, and led the development of proactive external and integrated communications strategies and programs, including innovative storytelling and engagement ideas to communicate and align key messages.
August 2021 - May 2022
Cetera Financial Group, Director of Internal Communications
Owner and architect of Cetera Financial Group’s internal communications. Assessed the current state of the internal communications program to identify gaps and design solutions. Influenced change across the organization by creating opportunities for genuine dialogue between leadership and employees. Implemented key processes to ensure maximum efficiency and authenticity of leadership communications. Co-chaired Cetera’s culture revolution efforts to “reset” Cetera culture, using the massive change from the pandemic to kick-start the opportunity for employees and leaders to rethink how we worked at Cetera and how we could create more human-centric experiences for employees and advisors.
Select Achievements:
Created the Executive Communications Advisory Board to bridge the gap between employees and executives.
In the first two months of the role, conducted a massive internal communications audit which included a survey
of employees, several focus groups and interviews with more than 60 leaders and internal influencers.
Launched Yammer, a companywide digital community to enable cross-functional collaboration and socialization for all employees. The platform has more than a 90 percent adoption from employees.
November 2018 - July 2021
Illumina, Customer Experience Communications Specialist
Manager of the company’s customer communications processes and campaigns as part of the Marketing organization. Led and executed communications strategy to resolve critical customer issues. Designed key customer communications processes to notify customers about product changes, quality issues, and obsolescence. Identified and resolved gaps in business procedures to enable customer success. Global trainer of customer-facing teams for increased empathy and understanding of the customer journey. Fostered relationships with customers through online engagement, such as e-mail marketing, social media, and promotional materials. Led cross-functional campaign to transform company culture, ensuring a customer-first focus within every department. Drafted executive messaging for internal customer experience campaigns. Supported vendor management for various communications and customer experience tools and services.
Select Achievements:
Created tailored empathy communications curriculum and trained Illumina’s customer-facing employees to empower compassionate, effective customer communications.
Reformed the company’s customer notification process to create consistent, timely, customer-focused notifications.
Provided strategic direction for crisis communications and customer communications, as well as messaging and execution for various company-wide issues (e.g., company acquisitions, COVID-19 response, digital transformation efforts).
August 2017 - October 2018
First Republic Bank, Internal Communications Manager
Owner and producer of the bank’s internal communications as part the Marketing organization. Led the bank’s internal communications strategy and vision, and developed the corporate communications program. Evolved the internal newsroom into an employee-centered channel with a focus on storytelling, client service, and company culture. Created a new all-company channel in the form of a bi-weekly employee newsletter. Directed crisis communications strategy through emergencies such as natural disasters and reputational risks.
Select Achievements:
Created and produced a bi-weekly all-company newsletter which had an industry-leading open rate of 80 percent and a click-through rate of 14 percent.
Evolved the internal newsroom through authentic, employee-focused content, resulting in an average of more than 90 percent readership companywide month over month.
Co-founded Financial Literacy Week, coordinating more than 200 hours of employee volunteer hours.
April 2014 - August 2017
Pacific Gas & Electric, Expert Communications Representative
Expert Communications Representative (Community Relations), January 2016 to August 2017
Owner and implementer of a broad spectrum of strategic initiatives to drive positive awareness of the company’s philanthropic efforts internally and externally. Led communications and corporate strategy and brand development for employee-giving and volunteer programs. Produced human-centric stories and videos on the company’s community outreach efforts. Developed strong collaboration across multiple cross-functional teams to maximize positive media. Performed market research, developed documentation, and delivered PowerPoint and Keynote presentations to prepare executives for multiple speaking engagements.
Select Achievements:
Developed communications strategy for companywide employee-giving campaign which helped break the company record gift amount of $8 million.
Created thought leadership presentations, articles, and materials for executives as part of PG&E’s comprehensive Thought Leadership Program
Helped achieve the highest percentage of positive news coverage of the company in five years.
Senior Communications Representative (Gas Organization), April 2014 to January 2016
Built strong relationships with media and cross-functional teams to help tell PG&E’s key stories internally and externally. Served as the team’s photographer and videographer in creating human-centric productions to intrigue audiences and drive record viewership. Created unique media campaigns to highlight the company’s use of technology and innovation to drive PG&E’s gas safety narrative.
September 2009 - April 2014
Duke Energy, Communications Consultant
Communications Consultant (Internal Communications), January 2012 to April 2014
Consultant, planner, and producer of internal communications and engagement initiatives that informed employees of company-wide programs, changes, and strategic priorities. Drove employee engagement, awareness, and buy-in by researching and writing multi-generational news pieces/narratives and feature stories, while facilitating live intranet chats, lunch-and-learns, and CEO-led open forums.
Communications Representative (McGuire Nuclear Station), September 2009 to January 2012
Creator and implementer of internal and external communications strategies and content that supported the business, safety, and human-performance goals of a high-profile nuclear operations facility. Owned projects that influenced the community and school systems, and managed crisis communications, media relations, and internal engagement efforts.